Effective Email Marketing – Tips and tricks to get you on your way!
ByWithout subscribers any effective email marketing campaign would be deemed useless. For this same reason, I compiled a list of tips and tricks to guide you on the road to success and also help you on your way to build a profitable list. Let’s begin:
Using Effective Email Marketing Software
The most popular and effective email software to use is currently Aweber. They currently have a promotion for a free trial which will suit you well if you are truly serious about making money through emails. You can get the free trial by filling in the form below:
AWeber proves it to thousands of businesses every day.
Learn how email marketing software
can get you more sales, too.
Grant your subscribers access to easily change their email addresses
Building an email list is easy, retaining subscribers is a lot more difficult. Make sure that your subscribers can easily change their email addresses at any time. This will help with the retention of your valuable clients.
Landing Pages should be relevant
An effective email marketing campaign would be worthless if the landing page does not correspond to the message that was sent out. Make sure that the landing page is relevant and that it would truly benefit your audience.
People who unsubscribe should be removed from your list immediately
Be sure that once a person unsubscribes, they are completely removed from the list and will not be emailed again. Testing is always important and can be done by manually subscribing and unsubscribing to test it’s effectiveness.
Always Double Opt-In!!
Be sure to always create a double opt-in form. A double opt-in is when a person subscribes and then confirms their email address. This counts as a double opt-in and would be the most effective way to never be accused of spam.
People need motivation to subscribe!
Be sure to offer some kind of reward for signing up to your newsletter. Whether it is a ebook or video, it doesn’t really matter. As long as the offer is valuable enough for them, they will subscribe.
Opt-In Forms On Every Page
The most effective email marketing strategies are useless without subscribers. Have a opt-in form on every page. You can use widgets to embed forms if you are using Wordpress or you could insert the opt-in code by pasting it directly into the template.
Blasting those emails!
Before you blast emails to your list, first look at a couple of factors like: 1. When it the best time to email? Is it on a Monday? Wednesday?
2. Which emails get the most clicks? Once you know this, you would be able to hone your skills and improve conversions. Knowing this is an important step towards effective email marketing.
Testing links in the email body
There is nothing worse than sending out thousands of emails and later realizing that you sent the wrong link. Trust me… it happened to me!
Using the subscribers first name
“Dear Jacques” sounds a lot better than “Dear Friend”. Most email marketing software allows you to include the first name of the person by simply typing . Use this function to your advantage.
CTA – Call To Action
Subscribers should know what is expected from them and what they can start expecting in return for that specific action.
Be Can-Spam Compliant
Be sure to read The CAN-SPAM Act: Requirements for Commercial Emailers. That would give you a detailed understanding of what is expected from you to be compliant.
Forget about exclamation marks in emails
Use words and bold rather than exclamation marks. Example: Subscibe to my newsletter now!!!!! OR Subsribe to my newsletter NOW
Have fun with it
Email marketing can get boring sometimes so be sure to have fun while interacting with those that show you the most love… your subscribers.
Keep It Legal
There are a variety of legal regulations you need to be aware of. Any good email service will help you meet the requirements of the CAN-SPAM act, but the responsibility is ultimately up to you. This includes having an opt-out link for customers who no longer want to receive emails from you. Unsubscribe requests need to be honored within 10 days. You must also display a valid physical address in each email. Finally, avoid deceptive subject lines. Keep your subject lines on target with the content of the emails.
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21 Comments
June 15th, 2009 at 10:41 pm
Good list for a person starting with email marketing. Thanks for the details.
McLaughlin’s last blog post..Google Wave
June 15th, 2009 at 11:10 pm
Great Blog you have here.. You ever tried Disqus commenting system? Could be good for you ..?
June 18th, 2009 at 6:35 am
[...] presents Effective Email Marketing posted at Monkeyprofit. saying, Effective email marketing tips and tricks to increase conversion [...]
June 23rd, 2009 at 7:54 am
email marketing despite its challenges is still a highly effective way of promotion — and is successfully used by many merchants, particularly large ones
June 23rd, 2009 at 1:51 pm
I would emphasise the unsubscribe feature, it saves hassle all around where it is not needed (with your potential customers) but the other tips are still important!
June 23rd, 2009 at 1:52 pm
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June 23rd, 2009 at 11:49 pm
Very nice article. Email marketing is very effective and famous now-a-days. New Comers in this field would be really benefited by reading this article.
June 27th, 2009 at 10:31 pm
I have not tried a email campaign in years. This post motiates me to get started agian. Thanks for the info. keep the blog updated.
June 30th, 2009 at 4:55 am
Good blog.This information can help those who want to earn money through emails.Great work.
Thanks for the information.
July 2nd, 2009 at 8:10 am
Email marketing is powerful, the issue here is that some mass email systems send emails to spam folder, what do you advice there>?
Jeniffer Hunter’s last blog post..Contemporary Kitchen Tile
July 4th, 2009 at 6:27 am
i’m learning so much from your article.
regards,
donna
Donna Fals’s last blog post..Wim Wenders stops Pina Bausch movie
July 6th, 2009 at 11:00 pm
You are right about motivation.
I would add a little discount to everyone who subscribes to my newsletter
July 7th, 2009 at 8:42 am
Nice post. I tried Aweber but found its capabilities weren’t quite up there with Mail Chimp. Have you seen the tracking features on there. They are excellent and all important with such campaigns.
July 11th, 2009 at 3:20 pm
Hence the reason why I love Aweber so much. Maximum deliverability.
July 14th, 2009 at 6:49 am
e mail marketing is the finest marketing strategy.this one is realy a great post. its really going to help me a lot.
July 15th, 2009 at 12:01 pm
“Email marketing can get boring sometimes so be sure to have fun while interacting with those that show you the most love… your subscribers.” I agree..
July 22nd, 2009 at 4:38 pm
for me I use ezine director , as it is well known mailing list system , and all messages are directed to the inbox not the junk .
other thing to be sure that your mailing list will receive their messages to their inbox , is to confirm their emails while subscribing .
Allan
July 27th, 2009 at 12:22 am
Good thing found at your blog about email marketing! Welldone! You have placed a good information on your blog. But, I want to talk something more about email marketing. Actually, it is not too easy as it seems. Most of the people are under misconception that collecting email IDs and using a bulk email sender can make you successful. But it is not. What do you think? Actually, most of the businesses these days are not selling one product. They are selling different products for diff. niches and for the different markets. So, in this case they should have the different lists of bulk email IDs. Email Marketing is being difficult in these days. But still experiments are being done by a lot of people and companies. I usually keep on trying the products of the different companies. Now a days, some wonderful products are coming in the market that can give you great earning opportunities. I do not want my comment considered as spam here so will not discuss about my blog, but if you visit my blog then you will find, how I am using different products for my email marketing these days and making a lot Really! When I found your blog about email marketing, It was great one and I could not stop myself writing comment? But, last thing, I want to ask, Do you offer newsletter to your visitors or not? Do you know any kind of program to make effective newsletter? Waiting for reply – Thanks – Regards
September 11th, 2009 at 5:48 pm
This is some great tips. I have been playing with the idea of an email campaign in my head but wasn’t too sure on a few things but this has helped. Thanks.
November 1st, 2009 at 3:57 am
This one is really motivated, but I dont think email marketing is that helpful in these days as more and more people are getting addicted to Internet, but they are getting bored from these unwanted emails. I am not against these tricks, but surely we need some thing special in it.
November 14th, 2009 at 1:29 am
Nice tips on getting subscribers fro email marketing.I had heard this term email marketing many times but never had a clear idea until now.Great post.Keep posting.